The same pop-up box also has tabs with an ‘about’ section, more photos of the restaurant, and a map to the location. The format is great via desktop: many of the images are mouth-watering, and once you click on a deal, you get a description, photo, restaurant address and phone number, expiration of the deal, and any ‘fine print’ (aka dine-in only). LiveDeal users simply arrive at the restaurant, show their online coupon, and receive the deal. This is quite different from Groupon and LivingSocial, where users have to exchange credit card info and pay for their deal in advance. Once diners choose a deal, they transact directly with the restaurant - no middleman, no emails, and nothing to buy ahead of time.

How exactly does it work? Customers can sign up via Facebook, Twitter, Google+, or email. They search for deals on the site (via desktop or mobile), where “live” deals are displayed from participating restaurants, along with the expiration date or time for each deal. This gives businesses greater control over their marketing, and satisfies consumers who are simply looking for the best deal at any given moment. Owners can create a new promotion (or reactivate an old one) at any time, on any day, and have the deal be effective immediately. Now there’s a new kid on the block: LiveDeal.Ĭreated to offer both flexibility and control to restaurant owners, LiveDeal lets users instantly publish customized offers - whenever they want to. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform.

Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door.

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